Willem Poterman is een expert van Computable voor het topic Start-ups.
Business Executive and Business Coach
Willem Poterman is a seasoned business executive who applies cross-industry experiences to help startup and scale-up businesses plan and achieve growth objectives.
Serving as a “sparring partner” to challenge the assumptions and plans of small and medium-sized enterprises,
Poterman then coaches them on strengthening their strategy and execution.
He is recognized as a senior business executive able to operate at the strategic, tactical and operational levels of management. He has all-round marketer qualifications built on work in technology marketing, business development and business innovation. Poterman serves his business network, which covers Europe, the Middle East and the United States, as a pragmatic and results oriented sparring partner and business coach.
Poterman held various senior business development and marketing positions in manufacturing, industrial automation, bio-medical, publishing and ICT at Continental Can, Cordis Europe, Kluwer Publishing, Toshiba Europe GmbH (Neuss) and Apple Inc. (Paris and Cupertino).
His academic qualifications include earning an MBA at the TSM Business School, studying marketing and sales management at the London Business School, and completing a two year post graduate program in Computer Science at the University of Eindhoven.
Poterman is an active business trainer at the Univerity of Twente, the University of Groningen and the Institute for Independent Business in Watford (UK).
Consulting/advies, Management, Marketing/promotie, Research/wetenschap en Training/opleiding.
Management, Digital Transformation, CRM, Maatschappij, Start-ups en Digital Innovation.