Marketing Professional experienced in the IT sector. Extensive experience in international environments at vendors.
Marketing is my thing!
As channel marketing specialist, I know how the game is played in the indirect sales channel. Joining forces with distributors to increase sales, both in the short term and in the long term by signing up new partners. Crafting joint marketing programs, following up on them and measuring results hold no secrets to me.
Using a channel program as platform for channel communications, and channel demand generation campaigns is something I have extensive experience with. Building trust and loyalty by offering the tools and information to partners through the channel platform can help increase buying frequency, share of wallet and increase product adoption. Therefore close cooperation with the sales department is imperative. Executing end-user demand generation programmes together with the trusted partners increases success rates dramatically!
Specialties: Lead-generation, channel marketing, product marketing, social media & internet marketing and PR.
Vakkennis Tonko de Wit
Commercie, Marketing/promotie en Multimedia.
CRM, Cloud Computing, Internet, Infrastructuur en ICT-branche.
Excel, Wireless en Salesforce.
Tonko de Wit Opleidingsniveau: HBO Carrièreniveau: Ervaren Functie: Channel Marketing Manager Benelux & Nordics Werkzaam bij: Seagate Technologies Bedrijfsgrootte: Meer dan 5000 personen Branche: ICT - leveranciers hardware