ABN AMRO is one of the largest international banks in the world. Its network of branches operate from more than 4,500 locations in 53 countries. It implements its strategy through a number of Business Units (BUs) which are responsible for managing a distinct region, client or product segment; sharing expertise and operational excellence across the Group.
Challenges: action required now
ABN AMRO's Consumer & Commercial Clients (C&CC) strategic business unit focuses on individuals and small- to medium-sized enterprises (SMEs) requiring day-to-day banking. It offers a range of electronic banking products, but lacked a single, integrated content management platform for electronic delivery to individual and SME customers.
ABN AMRO recognized they were heading for a ‘content spaghetti' nightmare unless they acted quickly. In response, the C&CC business unit initiated a project to assess the commercial and technical merits of using an enterprise content management platform to deal with their huge volumes of content. They were looking for a solution that included integration with IBM WebSphere, PeopleSoft, Verity, and meet up with the stringent needs of their own security layer.
Benefits – the two-way solution
ABN AMRO chose the SDL Tridion CMS platform to easily and reliably create, manage, deliver and archive content and meet corporate requirements such as compliance with their brand image. Jeroen van den Berg, project manager of ABN AMRO explains, "Through using SDL Tridion, operational efficiencies associated with creating and distributing content were enhanced and the BluePrinting capability decreased costs and increased the speed to market."
In addition, the company selected SDL Tridion's Content Broker, as they were looking for an enterprise solution capable of handling any content, irrespective of its location in multiple back-end systems, and to channel off that content to multiple channels such as the intranet, the Internet, partner Web sites, or in print format to advertising agencies.
Proof – Going forward
SDL Tridion software offers the possibility to offer new and improved external services via the
Internet and to further develop the bank's mobile services.
"Thanks to a tailored interface and to the BluePrinting functionality, existing content and layout can be used simply for other channels", says Van den Berg. He adds,"This enables the roll out of the same marketing and branding concepts across all channels, including mobile devices."
By implementing SDL Tridion, ABN AMRO enhances their industry-leading service and support. With a solid reputation SDL Tridion has demonstrated a deep understanding of ABN AMRO's business requirements. ABN AMRO believe they will achieve unprecedented levels of operational efficiency with SDL Tridion.
